Strategic Management at Zhujiang Iron and Steel Company
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Publication Date:
August 10, 2007
Source:
University of Hong Kong
Provides a detailed description of the process of strategic management, particularly strategy implementation, at Zhujiang Iron and Steel Company (ZISCo)–a Chinese state-owned enterprise. ZISCo, established in 1997, is a steel manufacturer and produces a range of steel sheets and plates used in manufacturing containers, industry-used gas bottles, steel pipes, white good appliances, and automobiles. In early 2003, ZISCo faced many problems in the key areas of production, procurement, and marketing, which largely resulted from the niche market strategy it was implementing at that time. In March 2003, Ruosheng Zhang was appointed as the new president of ZISCo. Since then, ZISCo has implemented a “value creation strategy” and undertaken a number of important functional reforms, with active participation from its employees. Consequently, its financial performance improved substantially during 2004-2006. Nevertheless, ZISCo still encountered various challenges in 2007, particularly in the areas of cultural change, knowledge management, and development of organizational competence and learning capability.
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Strategic Management at Zhujiang Iron and Steel Company
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