Dulcie Madden (B) – A Difficult Choice

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Publication Date:
October 01, 2019

Source:
Harvard Business School

This is part of a three-case series that follows Dulcie Madden’s journey as a founder over five years. Case (A) is about managing growth and cash flow; Case (B) is about the exit decision and conditions on a sale; Case (C) shows Madden dealing with adversity and the choice of “when to quit?”

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Dulcie Madden (B) – A Difficult Choice

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