InMobi: Reimagining Mobile Advertising
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Publication Date:
April 21, 2016
Source:
Harvard Business School
InMobi, a mobile advertising company, considered one of India’s first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user’s trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in China, he wonders if the product will be as successful as InMobi anticipates.
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InMobi: Reimagining Mobile Advertising
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