Commodity Busters: Be a Price Maker, Not a Price Taker!
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Publication Date:
August 23, 1998
Describes how to manage the pricing process so that your product or service does not become a commodity, and so that you have substantial price latitude. Designed for sales, marketing, and general managers responsible for price making and related activities.
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Commodity Busters: Be a Price Maker, Not a Price Taker!
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