Chrysler: Iacocca’s Legacy

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Publication Date:
September 16, 1992

Industry:
Manufacturing

Industry:
Automotive

Source:
Harvard Business School

Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change.

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Chrysler: Iacocca’s Legacy

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