Twittamentary: Crowdsourcing a Project
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Publication Date:
August 26, 2011
Industry:
Media
Source:
Singapore Management University
This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets for her documentary about Twitter, using the micro-blogging platform itself. Crowdsourcing, according to professor of journalism, Jeff Howe, is “the act of taking a job traditionally performed by a designated agent, usually an employee, and outsourcing it to an undefined, generally large group of people in the form of an open call.” The Twittamentary website was launches in August 2009 with an invitation to “share a great story that answers the question: what is the most interesting thing that happened to you because of Twitter?” Twitter users from around the globe volunteer their anecdotes to shape the final story and also provide the resources to finance and distribute the film.
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Twittamentary: Crowdsourcing a Project
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