Mercer Management Consulting’s “Grow to Be Great” (A): The Growth Initiative
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
April 04, 1997
Industry:
Media
Industry:
Consulting
Source:
Harvard Business School
In late 1994, James Down, member of Mercer’s Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth–at a time when the more successful business publications focus on reengineering and cost cutting. He sees this as an opportunity to position Mercer in the consulting market and align the organization–itself a result of several mergers–around a common platform. He is facing resistance within the firm, however, especially from the firm’s European offices, which see little need for this knowledge product. Proceeding without Europe could result in an incomplete product and a divided firm. If he waits, though, he may miss a critical market window. The case provides early versions of the growth framework. The product in this case is built from the firm’s knowledge assets, and is very different from manufactured hardware or software.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
Mercer Management Consulting’s “Grow to Be Great” (A): The Growth Initiative
Research & References of Mercer Management Consulting’s “Grow to Be Great” (A): The Growth Initiative|A&C Accounting And Tax Services
Source