One form of people looking to invest in new businesses are called angel investors.
They usually provide a portion, if not all, of the startup capital needed in exchange
for the profits or a shares in the company should it ever become publicly traded.
Angel investors are usually business people who have years of experience behind
them. Because of their expertise it could be beneficial to have them on your side
when you are starting your new business since they would be there to answer any
questions and offer any needed guidance. Plus, since angel investors have invested
their money into the company in term of startup capital, they have a vested interest
in the company and definitely want to see it succeed.
If you are having problem finding the startup capital necessary for your new business,
then it might be beneficial to find individuals looking to invest in a company like
yours. But before you go ahead and start contacting these investors you need to
be sure you are comfortable with the fact someone else will be a part of the decision
making process and also the division of any profits.