Nike (B)
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Publication Date:
October 16, 1984
Industry:
Retail & Consumer Goods
Source:
Harvard Business School
Describes Nike’s corporate culture and looks closely at individual key senior and middle managers, outlining the processes by which the management group conducts its business and noting the values which bind the management group together. The teaching objective is to help the student understand how Nike “works” given current circumstances and to predict what problems and opportunities may develop as Nike grows.
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Nike (B)
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