Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
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Publication Date:
September 02, 1999
Industry:
Travel
Source:
Harvard Business School
A town, “Michigan’s little Bavaria,” discusses word-of-mouth referral. Enables students to calculate the value of word-of-mouth and understand how to increase it.
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Taste of Frankenmuth: A Town in Michigan Thinks About Word-of-Mouth Referral
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