Hewlett-Packard Co.’s Home Products Division in Europe (A)
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Publication Date:
August 22, 1996
Industry:
Consumer Electronics
Source:
Harvard Business School
In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market.
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Hewlett-Packard Co.’s Home Products Division in Europe (A)
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