Defining Product Portfolio Management
This analysis is grouped according to key elements of portfolio management, the organizational hierarchy of the portfolio, key aspects of executing the portfolio management process, and measuring value.
The product portfolio is organized according to this generic hierarchy:
The investment portfolio manager focuses on the key aspects of portfolio management as follows:
The most important question is in how to measure value of the product portfolio management effort. The answer surely relates to measuring performance according to goals and versus the competition. The key is that, however it is measured, that the product portfolio is more valuable than the sum of the value of each individual product or product line.
Defining Product Portfolio Management
Research & References of Defining Product Portfolio Management|A&C Accounting And Tax Services
Source