IDE-India (B): To the Bottom of the Pyramid in Agriculture
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Publication Date:
October 26, 2015
Industry:
Agriculture
Source:
INSEAD
Amitabha needs to define the market strategy for IDEI, an NGO selling low-cost irrigation products to the bottom of the pyramid, to ensure sustainability (to make it as independent as possible of funding). The fundamental questions are how to set up the supply chain and what price to charge for the products.
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IDE-India (B): To the Bottom of the Pyramid in Agriculture
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