HAVAIANAS: A BRAZILIAN BRAND GOES GLOBAL
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Publication Date:
April 20, 2009
Industry:
Retail & Consumer Goods
Source:
IMD
In January 2008, Márcio Luiz Simões Utsch, president & CEO of Sâo Paulo Alpargatas S.A., and his management team are looking at how to turn Havaianas, a leading brand in rubber flip flops, into a major global brand. Learning objectives: The case looks at how a Brazilian footwear company is trying to build a global brand in a highly competitive industry.
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HAVAIANAS: A BRAZILIAN BRAND GOES GLOBAL
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