Opendoor: Launching in Los Angeles
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Publication Date:
March 20, 2020
Industry:
Real estate
Industry:
Technology
Source:
Stanford Graduate School of Business
The Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.
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Opendoor: Launching in Los Angeles
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