PadFone vs. FonePad
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Publication Date:
September 09, 2013
Industry:
Mobile phones
Industry:
Consulting
Industry:
Consumer Electronics
Industry:
Retail & Consumer Goods
Industry:
Telecommunications
Industry:
Technology
Source:
Harvard Business School
To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple’s iPad made clear the need to transition his company to a new cloud-computing era. But the company’s roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams. The case examines the ASUS’s efforts to get into the smartphone business, leveraging experimentation it has done in tablets and a range of hybrid devices. Will its experimentation and recombination of features lead it to market success, or simply confuse consumers?
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PadFone vs. FonePad
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