Innovation & Renovation: The Nespresso Story
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Publication Date:
January 01, 2000
Industry:
Food & Beverage
Source:
IMD
Traces the development of the Nespresso System in a 100%-owned affiliate deliberately placed outside Nestle’s main organizational structure. Highlights the team’s successes and challenges in creating a new, small, niche segment in the mature coffee market and its prospects for growing the business from 150 million to 1 billion Swiss francs within the next decade. A radical departure from most Nestle lines of businesses targeted to the mass market, the Nespresso story offers provocative lessons about innovation in large, highly structured organizations.
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Innovation & Renovation: The Nespresso Story
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