FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
September 01, 2016
Industry:
Retail & Consumer Goods
Source:
HEC Montreal Centre for Case Studies
Powered by 27 million births a year and a growing middle to upper class, India’s baby care e-tailing sector is expected to grow to US $500 million by 2017. FirstCry, established in December 2010 with seed capital of Rs. 25 million (about US $548,000), has gradually emerged as Asia’s largest online shopping portal for products for children and expectant mothers with an inventory of more than 90,000 items from over 1,200 top international and Indian brands. Aiming to create a seamless experience focused on constant innovation, improvement, and added value, FirstCry faces challenges related to logistics, payment gateways, and intense competition to gain new customers in this lucrative market. In the tumultuous online baby care products market, which has seen several major businesses close their doors or be acquired by others, how will FirstCry maintain its lead and grow its business in the next few years?
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Research & References of FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market|A&C Accounting And Tax Services
Source