Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
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Publication Date:
January 26, 2006
Industry:
Media
Source:
Harvard Business School
Summarizes the background and career highlights of Jack Valenti, longtime head of the Motion Picture Association of America and the Motion Picture Association. Sets up three difficult negotiation challenges facing Valenti over a rating system for movies, the financial syndication rules for television networks, and a French-backed “culture exemption” for movies in world trade talks.
Jack Valenti Negotiating for the Motion Picture Association, Video (VHS) and (DVD) (product nos. 906-703 and 906-702, respectively) also support the (B) supplement to this case.
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Negotiating for the Motion Picture Association of America and the Motion Picture Association: Jack Valenti (A)
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