Customer Experience in Retail

Customer Experience in Retail

Data Drives Everything

Companies in the retail industry have been transforming their business models for years. For example, brick-and-mortar stores are striving to compete with digitally native brands, which, in turn, are expanding beyond the web into boutique physical locations. But no matter how retailers approached digital transformation—or how far down the road they had traveled—everything changed once the Covid-19 pandemic hit, including the drive for retailers of all types to expand their use of data and analytics.

Customer Experience in Retail

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