Corporate Crisis and the Long View
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Publication Date:
March 01, 2013
Industry:
Media
Source:
Darden School of Business
The public primarily encounters the corporate communications function during a crisis. General rules are a good starting place for dealing with a crisis and handy to know, but a historical perspective is a critical supplement. Understanding the kind of crisis your organization faces or is attempting to avoid-indeed, managing a crisis successfully to the extent possible-involves precedents encompassing connections among corporate identity and culture, brand, reputation, business model, and business type, as well as the changing nature of media and crises themselves.
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Corporate Crisis and the Long View
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