Changing Contexts for Reputation Management
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Publication Date:
March 05, 2013
Source:
Darden School of Business
This note surveys some of the shifting considerations in play as chief communications officers (CCOs) have come to see reputation as a useful umbrella concept for managing the many activities that form perceptions of their large organizations. Primary among these is the alignment of internal and external communications to achieve a coherent and consistent message.
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Changing Contexts for Reputation Management
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