Ajay Bam
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Publication Date:
January 01, 2000
Source:
Babson College
Deals with a nascent, high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product–a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programs using any type of cell phone. Deals primarily with building contacts and gathering resources. Also covers career choice, building a team, venture capital, and boards of advisers.
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Ajay Bam
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