Siemens Corp. (B): Corporate Advertising for 1996
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Publication Date:
June 24, 1996
Industry:
Advertising, Marketing & Public Relations
Source:
Harvard Business School
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA’s corporate identity. These include umbrella activities, such as a presence in Atlanta for the Summer Olympics, joint trade activities, work with colleagues in Munich to support major projects in China, and the introduction of a Web page.
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Siemens Corp. (B): Corporate Advertising for 1996
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