Netflix: Designing the Netflix Prize (B)
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Publication Date:
September 03, 2014
Industry:
Media
Industry:
Arts & Culture
Source:
Harvard Business School
This supplemental case follows up on the Netflix Prize Contest described in Netflix: Designing the Netflix Prize (A). In the A case, Netflix CEO Reed Hastings must decide how to organize a crowdsourcing contest to improve the algorithms for Netflix’s movie recommendation software. The B case follows the contest from the building of the platform in 2006 to the awarding of the highest prize in 2009. The B cause also considers the aftermath of the contest, and the issues of successfully implementing a winning idea from a contest.
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Netflix: Designing the Netflix Prize (B)
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