Marketing Communications
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Publication Date:
August 16, 2012
Industry:
Media
Industry:
Telecommunications
Source:
Harvard Business School
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communication process.
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Marketing Communications
Research & References of Marketing Communications|A&C Accounting And Tax Services
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