Ferrero Group: Securing Supply for Hazelnuts
Below are the available bulk discount rates for each individual item when you purchase a certain amount
Register as a Premium Educator at hbsp.harvard.edu, plan a course, and save your students up to 50% with your academic discount.
Publication Date:
May 01, 2016
Industry:
Food & Beverage
Industry:
Agriculture
Source:
Indian Institute of Management-Bangalore
Ferrero Group is a confectionery manufacturing company which produces a line of chocolates and chocolate spreads with hazelnut as the main ingredient. The company is the largest buyer of world hazelnuts (25%). The company procures hazelnuts from Oltan, the world’s largest producer of processed hazelnuts with a market share of 25% to 30%. Ferrero purchases almost 70% of Oltan’s hazelnut production. Recently, there was crop damage owing to which the harvest of hazelnut crop is low. This has increased the prices of hazelnut. One of the customers (Esha in the case) is concerned about the price increase of Nutella owing to such hazelnut supply issues. Hazelnut is a major ingredient of this chocolate spread. Esha is considering Ferrero’s vertical integration, in which it may decide to purchase large producers such as Oltan. Further, she is also evaluating the implication of such a strategy for the final market prices of Nutella.
If you’d like to share this PDF, you can purchase copyright permissions by increasing the quantity.
Copyright © 2021 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
Ferrero Group: Securing Supply for Hazelnuts
Research & References of Ferrero Group: Securing Supply for Hazelnuts|A&C Accounting And Tax Services
Source