Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
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Publication Date:
April 02, 2010
Industry:
Retail & Consumer Goods
Source:
Kellogg School of Management
Target Corporation is concerned that the company might be left out of one of its most lucrative and attractive product categories, video games and game players, as these products increasingly migrate to digital distribution models. What steps should the company take to maintain its relevance and build sustainable competitive advantage as these trends play out? What are the implications for the company’s multi-channel online and offline format portfolio going forward?
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Target Corporation: Maintaining Relevance in the 21st Century Gaming Market
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