The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance
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Publication Date:
May 21, 2004
Industry:
Pharmaceuticals
Industry:
Professional Services
Industry:
Healthcare
Source:
Darden School of Business
This case describes the everyday decisions made by an alliance team. The case focuses on a budgetary decision where the two parties are $100 million apart, and describes the prior decisions of which each partner is clearly aware. Weighing partnership needs against individual company needs is one of the critical concerns manifested.
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The Xtrican Co-Promotion Team: Everyday Decision Making in a Strategic Alliance
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