Rockwell International (A)
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Publication Date:
August 23, 1982
Industry:
Energy & Natural Resources
Source:
Harvard Business School
Describes the competitive situation facing Rockwell International, the market leader in the U.S. water meter industry. The industry is undergoing structural change, and competitor activity is intensifying. Rockwell must decide what, if any, actions are necessary to change its competitive posture. Whether or not to put a plastic case meter on the market is a particularly visible decision issue. Designed for use in the early part of Industry and Competitive Analysis, to facilitate the understanding of industry structural analysis and the concept of generic strategies.
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Rockwell International (A)
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