Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food
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Publication Date:
January 12, 2018
Industry:
Food & Beverage
Source:
Indian Institute of Management-Bangalore
iD Fresh Food (India) Private Ltd., is a leading ready-to-cook and eat packaged food company serving several cities in India. The company is known for its popular product, Idly-Dosa batter that it sells through retail outlets. iD started with packaging Idly-Dosa batter and has since diversified into Malabar Parota, Wheat Parota, Chapati, and Chutneys. In 2017, iD Fresh was a 1000+ member team with seven factory locations and eight offices – two plants in Bengaluru, one each in Chennai, Mumbai, Hyderabad, Mangalore, and Dubai. They manufactured more than 50,000 kg of Idli-Dosa batter per day which is equivalent to a million idlis. The company produced and sold nearly 15 ready-to-eat packaged food products and their flagship products include Idli-Dosa batter, Mini Parota, Malabar Parota, Whole Wheat Parota, Whole Wheat Chapati, and Whole Wheat Junior Parota. iD Fresh Food was in expansion phase and adding several outlets to its distribution network. Since all the products sold by iD Fresh Foods had short shelf life, anywhere between 4 and 7 days, forecasting demand accurately is important. iD would like to be in a state where there will be a greater degree of predictability in its operations. Ideally, they would like to know how much of each SKU should be loaded into each vehicle for the following day when a salesman starts his beat journey. The forecast for each store, based on past performance of each store in each beat, should be fairly accurate. This would then enable a macro-view of the business operations over a month and consequently help in production planning and operations for the future.
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Demand Forecasting for Perishable Short Shelf Life Home Made Food at iD Fresh Food
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