Johnson & Johnson: The Tylenol Tragedy
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Publication Date:
October 12, 1982
Industry:
Pharmaceuticals
Source:
Harvard Business School
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction.
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Johnson & Johnson: The Tylenol Tragedy
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