Trusted Family (B): Building a Career with Family Entrepreneurship?
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Publication Date:
April 28, 2014
Source:
INSEAD
Studying or practicing? Being an entrepreneur or a manager? Working for the family business or not? How much should business-owning families support their young? The Trusted Family case discusses some fundamental dilemmas of next-generation family business members. It follows two young family entrepreneurs who launch their own company, a social media platform for other family businesses, thus finding not only a new way of working with the family business, but also how to leverage it.
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Trusted Family (B): Building a Career with Family Entrepreneurship?
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