General Electric Plastics: Organizing the Marketing Function
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Publication Date:
September 19, 1990
Industry:
Manufacturing
Source:
Harvard Business School
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated market changes.
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General Electric Plastics: Organizing the Marketing Function
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