Creativity and Innovation in Organizations
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Publication Date:
January 05, 1996
Source:
Harvard Business School
Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds–from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in organizations, and dispels common myths about what creativity is. Proposes a method for recognizing creativity, outlines the necessary components for individual creativity, and introduces a model of how organizational influences can affect creativity. Critiques some common methods for enhancing creativity, and discusses how creativity can result in innovation.
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Creativity and Innovation in Organizations
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