Tesla Motors: Disrupting the Auto Industry?
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Publication Date:
January 25, 2013
Industry:
Automotive
Source:
INSEAD
The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: • Patterns of innovation, e.g., new technologies competing to replace older generations • Types of disruption, e.g., low-end versus high-end • The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies • Systems strategy, e.g., thinking beyond the product to understand the role of technology architecture and systems • The innovation process, e.g. learning under conditions of uncertainty, scaling up for execution.
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Tesla Motors: Disrupting the Auto Industry?
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