Seven Keys to Creativity: Lessons From Art
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Publication Date:
February 24, 2012
Source:
IESE
This study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art. It follows an approach proposed by artist Mark Rothko that will help us understand how artists work, but which can also serve as a formula to help establish a creativity-based model for non-artistic environments. We will also rely on examples from other artists noted for their innovative spirit, focusing particularly on artists who have used the market and their own self-branding as a foundation for their creativity: Warhol, Koons and Murakami.
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Seven Keys to Creativity: Lessons From Art
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