Obesity and McLawsuits
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Publication Date:
January 25, 2005
Industry:
Food & Beverage
Industry:
Hospitality
Source:
Stanford Graduate School of Business
After successful litigation against tobacco companies, a handful of lawyers turned their attention to the fast food industry and its possible connection to obesity. McDonald’s was a prime target. Details McDonald’s response to the litigation and the question of its role in the rise of obesity in the United States. Study questions guide students in analyzing both the market and nonmarket strategies that McDonald’s employed.
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Obesity and McLawsuits
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