Baskits Inc.

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Publication Date:
August 01, 2016

Industry:
Retail & Consumer Goods

Source:
Harvard Business School

Soon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing, and relocated the business to a more efficient facility. She wondered if she moved too quickly.

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Baskits Inc.

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