Google Website Optimizer: Always Be Testing
A few months ago Bryan Eisenberg and John Quarto-vonTivadar released an in-depth guide on testing using Google Website Optimizer called, “Always Be Testing.” I had the opportunity to go through the book and thought that anyone could read it and quickly implement a testing framework using Google’s website optimizer.
I recently got the chance to interview co-author Bryan Eisenberg to get his thoughts on his motivations for writing the book and the benefits readers can get from it.
[Manoj]: Can you start by providing some insight into your motivations for writing the book: “Always Be Testing“
[Bryan]: Google released Website Optimizer a few years ago. It’s evolved and improved greatly in that time, and a lot of people are using it now. But the biggest challenge people face is, “what do I test?” My partner, John Quarto-vonTivadar and I wrote “Always Be Testing” to provide readers with a guide to learning what to test, how to test, and in what order to test.
While many companies are testing, even more companies should be testing who are not currently doing so. Google Website Optimizer represents a painless and cost-effective way to begin testing. Because you can get started in 30 minutes and because it’s free, it cancels out all the usual excuses of time and budget.
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
yes google website optimizer is the perfect option for the organizations to get knowledge on various phases of the business whether it’s a small or large organization. It’s helps them a lot.
Google Website optimizer is useful for both small and big. Even if you are not a internet marketing person, but if you are website owner, then you must to be aware with how to use google websire optimizer.
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