Eli Lilly and Co. (C): Japan

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Publication Date:
August 02, 1990

Industry:
Pharmaceuticals

Source:
Harvard Business School

Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in managing for rapid growth in a complex but key market.

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Eli Lilly and Co. (C): Japan

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