PSI: Social Marketing Clean Water
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Publication Date:
January 22, 2007
Industry:
Government
Industry:
Energy & Natural Resources
Source:
Harvard Business School
Senior management at PSI, arguably the world’s largest and most successful social marketer with impressive achievements in the field of family planning, HIV/AIDS, and malaria prevention must determine what to do about their slow-to-take-off clean water initiative. PSI’s point-of-use products offered effective protection against water-borne diseases, especially diarrhea, yet the organization found it hard to attract donor funds to sustain the initiative. Its managers must determine how to alter their strategy going forward.
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PSI: Social Marketing Clean Water
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