Free Survey Tool Fuels Marketing Insight
4 Questions (4Q)
Have you ever wondered why your website isn’t functioning as well as you
originally anticipated? Or perhaps you are seeing some very odd fluctuations in
traffic and you wish you could ask your visitors what is going through their
minds? Well now there is an easy way to get these answers and it is the
classiest solution I have seen so far… and better yet it is free! Enter 4Q, the brainchild of analytics guru (or
analytics “god” in my opinion) Avinash Kaushik and analytics
company iPerceptions.
So what does 4Q do?
4Q is designed to answer 4 critical questions for you:
The system is very simple
for anyone to setup as Avinash personally notes in a helpful video tutorial he
created.
Here is how it works once it is setup on your website:
StepForth implemented this
system on our main site (www.stepforth.com)
just last weekend and so far I have been impressed by the preliminary feedback.
StepForth’s website is about to get replaced with a new design and emphasis so
it is even more worthwhile to learn whatever I can about the current site’s
failings. In the spirit of sharing and accountability here are our preliminary 4Q
results in PDF format; sharing this information will make us improve our
approval rating that much faster. Here is an example of the survey showing what
we could improve upon:
In the above screenshot (click image for larger version) one
can clearly see some visitors have
had problems finding the latest news that
we publish on our SEO News Blog
and about StepForth’s company
information. From this feedback it is now obvious we need to provide
clearer routes to both types of content. It may seem we are jumping the gun
since our data is based on only a few replies; however, I have a hunch that the
people that replied represent a great many who had the same problem but did not
fill out or get invited to fill out the survey.
You may be wondering… doesn’t analytics provide a lot of these answers? Not
really, as Avinash states “Clickstream data is often missing the
context… But with answers to these simple questions you’ll have the context
to make sense of it all.” In other words, combining 4Q and a great
analytics program will provide the information you need to make even more
insightful changes to influence your website’s success.
Will 4Q Impede Search Engines?
No, 4Q is a JavaScript-based system and since JavaScript is not activated by
visiting search engines you can be confident that 4Q will not impact your
search engine rankings. In fact, if anything the answers provided by 4Q will
allow you to create a better user experience on your website and with
additional insight into visitor’s intentions you could very well increase rankings.
Surveys are Everywhere, What Makes 4Q so Special?
4Q was created by analytics
experts to add context to the often incomplete picture that current analytic
software provides. The system is simple, free, easy to install, and once you
set it up there is no maintenance required other than making changes to your
site or patting yourself on the back based on the valuable feedback you receive
from survey participants.
Ross Dunn is the CEO of StepForth Web Marketing Inc., a web marketing company founded in 1997 and based in Victoria, British Columbia, Canada. StepForth provides cutting-edge search engine optimization services that provide highly successful, targeted results for its clientele. Ross Dunn is a Certified Internet Marketing and Business Strategist (CIMBS) with a background in web design and business management. His broad Internet experience in combination with a talented staff has made StepForth a name synonymous with top results.
Thanks a lot for this one. I’ll get putting it on my blog asap.
So I’m wondering how this is different from any other survey platform.
Aside from being the brainchild of Avinash Kaushik of course.
> My pleasure MrCooker, I love to share news of great tools!
> Hey Arthur there is a great thread of comments on Avinash’s original posting about 4Q that will likely answer your question better than I could. One example of how it is better is that Avinash’s team is going to add some superior functionality to the survey that IMHO is specialized and not likely that easy to find on other tools. Free is still a big factor though 😉
Here is the URL: http://www.kaushik.net/avinash/2008/03/4q-the-best-online-survey-for-a-website-yours-free.html
Ross,
I wanted to reach out and thank you for the mention as well as the endorsement. It is much appreciated!
4Q is very much a faith based initiative, and it is thrilling each and every time I learn that someone has gleaned insights as a result of implementing.
If you’d be open to it, I would love to find out how the re-design affects some of the metrics you’re trending through 4Q.
Best,
Jonathan Levitt
VP Marketing
iPerceptions
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