Wasting Your Time with Web Analytics
Web Analytics is not easy and can take up much of you time so it’s important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn’t measure as well as some areas where you could potentially end up wasting time rather than focusing on tactics and metrics which will actually help your strategy to succeed.
Trying to Achieve 100% Accuracy
Measuring only the Quantity of Leads
Not Segmenting Your Data
Keeping the Data to Yourself
Measuring Without Purpose
Original Post: Web Analytics World
Manoj has been in the Digital marketing industry for over 10 years with experience at some of Canada’s largest companies: WestJet and Shaw Communications. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is also an entrepreneur in the Mobile and Local Deals space.
Manoj is a Professional Speaker having participated at events such as Web Analytics Congress (Amsterdam), Emetrics, Web Analytics Xchange, WebTrends Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He has also contributed to several leading online publications such as: Search Engine Land, Marketing Pilgrim, WebProNews, Search Engine Guide and the Web Analytics Assocation.
He founded and successfully sold Web Analytics World (a top 100 Digital Marketing Blog – http://adage.com/power150) and was voted #39th Most Influential Digital Marketer in North America – 2009 (see: www.Invesp.net)
Oh yes. It’s all down to interpretation.
“Facts are meaningless. They can be used to prove anything that’s even remotely true!” – Homer Simpson
Might I add the idea that assuming cause & effect, where there is only a positive correlation will also waste your time. Just because your traffic goes up at the same time as your bounce rates doesn’t necessarily mean that the traffic is inherently bounce-prone. That might be the case, but maybe your site design or the information on the site doesn’t appeal to the new traffic.
Don’t assume you know what the relationship is however and change your whole site around based upon that assumption. Postulate, test, and analyze.
also
‘throwing money at various advertising mediums’ – should be ‘throwing money at various advertising media’
Read by small business people, our newsletter delivers a digest of articles from the top search engine marketing experts. You will learn about:
Our newsletter is the perfect way to stay up to date with all of the latest trends, events and techniques in using search engines to grow your business and make more sales. Subscribe here. Your email address will NOT be given to third parties.
FreeFind Site Search Engine – FreeFind adds a “search this site” feature to your website, making your site easier to use. FreeFind also gives you reports showing what your visitors are searching for, enabling you to improve your site. FreeFind’s advanced site search engine and automatic site map technology can be added to your website for free.
Buy UPC Codes
Get your products listed online!
Search marketing information for small business owners.
Fetching the best small business news.
A friendly place to share small business ideas and knowledge.
Small business support through education, resources and community
The directory of the best small business sites and tools.
Copyright © 1998 – 2018 Search Engine Guide All Rights Reserved. Privacy
Research & References of Wasting Your Time with Web Analytics|A&C Accounting And Tax Services
Source