IBM Corp. Turnaround

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Publication Date:
March 14, 2000

Industry:
Technology

Source:
Harvard Business School

Describes the details of IBM’s dramatic corporate turnaround in the early 1990s led by CEO Louis V. Gerstner. Accounts of events are from interviews with IBM executives. Covers the factors that led to the company’s decline and actions taken to recover.

Copyright © 2020 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

IBM Corp. Turnaround

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