Sustainable Tea at Unilever
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Publication Date:
December 08, 2011
Industry:
Agriculture
Source:
Harvard Business School
Unilever’s Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.
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Sustainable Tea at Unilever
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