Internet-Enabled Collaborative Store Ordering: Veropoulos Spar Retailer (A)
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Publication Date:
January 09, 2005
Industry:
Retail & Consumer Goods
Source:
INSEAD
In 2001 Veropoulos Spar, a 770 million Euro retailer in Greece and the Balkan region, intiated the implementation of a new Internet enabled collaborative ordering IT system with 3 suppliers: P&G, Unilever, and Elgeka. Two years later the project failed and had to stop. The CEO is now evaluating a new proposal for re-starting the initiative.
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Internet-Enabled Collaborative Store Ordering: Veropoulos Spar Retailer (A)
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