Marine Stewardship Council (A): Is a Joint Venture Possible Between “Suits and Sandals?”
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Publication Date:
January 01, 2000
Industry:
Manufacturing
Industry:
Food & Beverage
Industry:
Agriculture
Source:
IMD
Deals with the depletion of fish stocks in the late 1990s. Unilever, one of the biggest fish producers in the world, had a strong interest in finding a solution for this dilemma. Unilever decided to found the Marine Stewardship Council (MSC). This council is run as a joint venture with the World Wildlife Fund for Nature (WWF). Provides detailed background of both Unilever and the WWF to understand their intentions. Describes the process of setting up the MSC and deals with the issues of stakeholder management. Interestingly, other environmental groups heavily criticized the WWF for joining forces with Unilever.
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Marine Stewardship Council (A): Is a Joint Venture Possible Between “Suits and Sandals?”
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