Jan Carlzon: CEO at SAS (B)
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Publication Date:
May 18, 1992
Industry:
Aerospace & Defense
Source:
Harvard Business School
Summarizes Carlzon’s new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management commitment required to realign and inspire an organization to a new strategic mission. Allows a more balanced appraisal of Carlzon’s leadership abilities and limitations.
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Jan Carlzon: CEO at SAS (B)
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