The Walt Disney Studios
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Publication Date:
April 28, 2016
Industry:
Media
Industry:
Arts & Culture
Source:
Harvard Business School
In December 2015, Alan Horn, chairman of The Walt Disney Studios, celebrates the world premiere of Star Wars: The Force Awakens – only the latest in a string of big bets that he has overseen. Disney pursues a ‘tentpole strategy’ that revolves around at least eight big-budget movies each year — most from its acquired labels Pixar, Marvel Studios, and Lucasfilm. In fact, Disney produces nearly twice as many tentpole movies as any other major Hollywood film studio, but fewer movies overall than all but one of its rivals. Box-office failures can be extremely costly, since Disney (unlike its rivals) chooses not to enlist the help of financing partners. Is Disney Studios pursuing the right number of tentpoles as well as the right mix of new versus existing properties, under the right financing structure? And will the tentpole strategy pay off-in the short and long run?
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The Walt Disney Studios
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